I want to show you something that changed how I think about work.
It's a single automation. It runs 24/7. It took me 45 minutes to build. It requires zero code. And it handles a workflow that used to take my team 5+ hours a week.
The tool is Make.com. And if you're not automating your repetitive tasks yet, you're volunteering to be a robot.
What Make.com actually is:
Think of it as a visual programming tool for people who don't program. You connect apps together — Gmail, Google Sheets, Slack, Shopify, Stripe, social media, CRMs, whatever — and build workflows that run automatically.
No code. No developer. Drag, drop, connect, done.
The automation I'm going to walk you through:
"Content Repurposing Machine" — Turn one blog post into 5 pieces of content, automatically.
Here's the scenario, step by step:
Trigger: New row added to a Google Sheet (your content calendar)
Columns: Title, Blog URL, Key Points, Target Audience
Step 1 — Pull the blog content:
Module: HTTP > Get Content
Pulls the full text from your blog URL
Step 2 — Generate social posts:
Module: OpenAI (ChatGPT) > Create Completion
Prompt: "Take this blog post and create: (1) a LinkedIn post highlighting the key insight, (2) a Twitter/X thread of 5 tweets, (3) an Instagram caption with hashtags. Keep the tone [YOUR BRAND VOICE]. Blog content: [pulled text]"
Step 3 — Create email newsletter blurb:
Module: OpenAI > Create Completion
Prompt: "Summarize this blog post into a 100-word newsletter teaser with a compelling hook and CTA to read the full post."
Step 4 — Schedule to Buffer:
Module: Buffer > Create Post
Automatically queues the LinkedIn and Twitter content to your Buffer schedule
Step 5 — Log everything:
Module: Google Sheets > Update Row
Marks the original row as "processed" and adds links to generated content
Step 6 — Notify you:
Module: Slack/Email notification
"Hey — your blog post '[Title]' has been repurposed into 5 pieces of content. Social posts are scheduled. Newsletter blurb is in your drafts."
Total modules: 6. Total build time: 45 minutes. Runs forever.
The math:
Manually repurposing one blog post: 1-2 hours (write social versions, format for each platform, schedule, track)
If you publish 4 blog posts/month: 4-8 hours saved
Make.com Core plan: $9/month (10,000 operations)
VA doing this work: $500-1,000/month
ROI: 55-110x your investment
And here's the part that matters: it runs whether you're working, sleeping, or on vacation. Tuesday morning at 6am, your content calendar triggers, and by the time you open your laptop, five pieces of content are scheduled and ready to go.
Quick Hits:
Zapier — The household name. Zapier does what Make.com does, with a simpler interface and a bigger app library (6,000+ integrations). But it's more expensive — the equivalent plan runs $20/month vs. Make's $9/month. If simplicity matters more than price, Zapier is solid. If you want more power per dollar, Make wins.
Bardeen — The browser-based automation. Bardeen runs automations from your browser — scrape data from websites, automate repetitive browser tasks, connect web apps. Free tier is generous. Best for: people who do a lot of manual data collection from websites. If you spend an hour a day copy-pasting from web pages into spreadsheets, Bardeen exists specifically to end that suffering.
Stealable Prompt — Complete Make.com Scenario Builder:
Don't know where to start with automation? Use this prompt in ChatGPT or Claude to design your first scenario:
"I run a [TYPE OF BUSINESS]. My team spends the most time on these repetitive tasks: [LIST 3-5 TASKS]. For each task, design a Make.com automation scenario. Include: (1) the trigger event, (2) each step/module in order, (3) which apps need to be connected, (4) estimated time saved per week, (5) estimated Make.com operations consumed per month. Format as a numbered walkthrough I can follow to build it today."
This gives you a custom automation roadmap in 60 seconds. Most automation consultants charge $150-300/hour to do exactly this. You just did it for free.
Know someone who's still doing everything by hand? Forward this issue. Automation is a superpower, and it costs $9/month.